{"id":1052,"date":"2013-12-22T21:01:06","date_gmt":"2013-12-22T20:01:06","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=1052"},"modified":"2018-11-28T11:55:15","modified_gmt":"2018-11-28T10:55:15","slug":"la-communication-par-email","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-communication-par-email\/","title":{"rendered":"La communication par email"},"content":{"rendered":"<h1 style=\"text-align: justify;\"><span style=\"color: #333399;\">Faites vous conna\u00eetre<\/span><\/h1>\n<p>La communication par e-mail ou e-mailing est une action qui reste tr\u00e8s utilis\u00e9e. La r\u00e9ussite de ce type de communiqu\u00e9 r\u00e9sulte essentiellement d\u2019un ciblage pr\u00e9cis et du message envoy\u00e9.<\/p>\n<p>La base de donn\u00e9es est capitale pour des communiqu\u00e9s qui retiennent l\u2019int\u00e9r\u00eat. Plus vous connaissez vos interlocuteurs, plus vous connaissez leurs motivations d\u2019achat et les informations utiles susceptibles de les int\u00e9resser,&nbsp; plus votre communication est&nbsp; appr\u00e9ci\u00e9e.<\/p>\n<h2><span style=\"color: #333399;\">Les r\u00e8gles&nbsp;:<\/span><\/h2>\n<ul>\n<li>Segmenter vos cibles<\/li>\n<li>Disposer d&rsquo;un plan d&rsquo;actions<\/li>\n<li>Faire des envois nominatifs<\/li>\n<li>Choisir un objet e-mail percutant<\/li>\n<li>Constituer un message court avec des mots choisis<\/li>\n<li>Mettre un lien de d\u00e9sinformation<\/li>\n<li>Avoir un rythme d\u2019envoi adapt\u00e9 \u00e0 la cible<\/li>\n<li>\u00catre rigoureux dans la gestion de la base<\/li>\n<li>Envoyer de l\u2019information utile<\/li>\n<li>Identifier les retours<\/li>\n<li>Analyser les r\u00e9sultats et la pertinence<\/li>\n<\/ul>\n<h3><span style=\"color: #333399;\">Les erreurs :<\/span><\/h3>\n<ul>\n<li>Faire des messages g\u00e9n\u00e9ralistes<\/li>\n<li>Envoyer une information hors sujet<\/li>\n<li>Diffuser dans la pr\u00e9cipitation<\/li>\n<li>Structurer les donn\u00e9es de fa\u00e7on impr\u00e9cise<\/li>\n<li>Utiliser des donn\u00e9es trop anciennes<\/li>\n<li>Ne pas \u00eatre r\u00e9actif lors d\u2019un retour<\/li>\n<\/ul>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"La%20communication%20par%20email\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Faites vous conna\u00eetre La communication par e-mail ou e-mailing est une action qui reste tr\u00e8s utilis\u00e9e. La r\u00e9ussite de ce type de communiqu\u00e9 r\u00e9sulte essentiellement d\u2019un ciblage pr\u00e9cis et du&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"La%20communication%20par%20email\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La communication par email - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-communication-par-email\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La communication par email - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Faites vous conna\u00eetre La communication par e-mail ou e-mailing est une action qui reste tr\u00e8s utilis\u00e9e. 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