{"id":1163,"date":"2014-02-08T01:20:54","date_gmt":"2014-02-08T00:20:54","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=1163"},"modified":"2022-11-16T09:27:45","modified_gmt":"2022-11-16T08:27:45","slug":"etude-de-marche","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/etude-de-marche\/","title":{"rendered":"Les diff\u00e9rents types d&rsquo;\u00e9tudes de march\u00e9"},"content":{"rendered":"<p>Selon les buts vis\u00e9s par l\u2019entreprise ou votre budget consacr\u00e9 au projet,&nbsp; il existe 3 principaux types d\u2019\u00e9tudes de march\u00e9&nbsp;;<\/p>\n<p><b>L\u2019\u00e9tude documentaire <\/b><br \/>\nCette \u00e9tude men\u00e9e par le biais de recherches dans les publications, d\u2019entretiens de professionnels, de consultation d\u2019organismes sp\u00e9cialis\u00e9s (syndicats professionnels, Insee\u2026), d\u2019internet etc&#8230; Cette \u00e9tude est souvent utilis\u00e9e pour expliquer l\u2019acte d\u2019achat. Le budget de cette \u00e9tude de march\u00e9 est relativement bas.<\/p>\n<ul>\n<li>&#8211; Internet<\/li>\n<li>&#8211; Article de presse, publications<\/li>\n<li>&#8211; \u00c9tude sp\u00e9cifique ant\u00e9rieure<\/li>\n<li>&#8211; Syndicats professionnels, insee<\/li>\n<li>&#8211; Discussion avec des professionnels<\/li>\n<\/ul>\n<p><b>L\u2019\u00e9tude qualitative <\/b><br \/>\nElle se fait gr\u00e2ce \u00e0 des entretiens, des questionnaires et des tests de produits, d\u2019implantation, de positionnement voire d\u2019observations sur place. On opte g\u00e9n\u00e9ralement pour ce type d\u2019\u00e9tude afin de d\u00e9terminer le mode de vente. Dans la mesure o\u00f9 le nombre d\u2019individus sond\u00e9s peut \u00eatre limit\u00e9, le budget consacr\u00e9 \u00e0 cette \u00e9tude peut ne pas \u00eatre cons\u00e9quent.<\/p>\n<ul>\n<li>&#8211; Mise en place de questionnaires<\/li>\n<li>&#8211; Cibler les personnes concern\u00e9es<\/li>\n<li>&#8211; Choisir le nombre d\u2019individus<\/li>\n<li>&#8211; Faire une synth\u00e8se des informations recueillies<\/li>\n<li>&#8211; Poser les questions sur lesquelles vous avez un doute<\/li>\n<\/ul>\n<p><b>L\u2019\u00e9tude quantitative <\/b><br \/>\nElle se fait par l\u2019exploitation de donn\u00e9es existantes, sondages, analyses de comportements, statistiques de vente, test de prix\u2026<br \/>\nElle est surtout utilis\u00e9e pour d\u00e9terminer la quantit\u00e9 \u00e0 vendre en enqu\u00eatant sur les diff\u00e9rents \u00e9l\u00e9ments explicatifs de l\u2019achat. Il est \u00e9galement possible de faire des recherches concernant l\u2019\u00e9valuation du march\u00e9 et ses parts ainsi que l\u2019influence de la communication et de la distribution.<br \/>\nLe budget d\u00e9pend \u00e9troitement de l\u2019\u00e9chantillonnage choisi. &nbsp; <a href=\"https:\/\/www.afecreation.fr\/pid620\/comment-la-faire.html&amp;tp=1?xtor=EPR-2-%5bLettre_bi_5%5d-20170306-%5bEttjs-L%27etude_de_marche_:_comment_la_faire_?-Lien1%5d\" target=\"_blank\" rel=\"noopener\">Plus de d\u00e9tails<\/a>&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Les%20diff%C3%A9rents%20types%20d%27%C3%A9tudes%20de%20march%C3%A9\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Selon les buts vis\u00e9s par l\u2019entreprise ou votre budget consacr\u00e9 au projet,&nbsp; il existe 3 principaux types d\u2019\u00e9tudes de march\u00e9&nbsp;; L\u2019\u00e9tude documentaire Cette \u00e9tude men\u00e9e par le biais de recherches&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Les%20diff%C3%A9rents%20types%20d%27%C3%A9tudes%20de%20march%C3%A9\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les diff\u00e9rents types d&#039;\u00e9tudes de march\u00e9 - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/etude-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les diff\u00e9rents types d&#039;\u00e9tudes de march\u00e9 - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Selon les buts vis\u00e9s par l\u2019entreprise ou votre budget consacr\u00e9 au projet,&nbsp; 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