{"id":1175,"date":"2014-02-24T10:12:30","date_gmt":"2014-02-24T09:12:30","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=1175"},"modified":"2022-11-16T09:26:04","modified_gmt":"2022-11-16T08:26:04","slug":"la-fidelisation","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/","title":{"rendered":"La fid\u00e9lisation"},"content":{"rendered":"<h1><span style=\"color: #3366ff;\"><span style=\"color: #333399;\">Elle est vitale<\/span><br \/>\n<\/span><\/h1>\n<ul>\n<li>La richesse d&rsquo;une soci\u00e9t\u00e9 est son portefeuille clients, ses bases de donn\u00e9es<\/li>\n<li style=\"text-align: justify;\">Les consommateurs sont volatiles et infid\u00e8les \u00e0 l\u2019image de notre soci\u00e9t\u00e9 qui a tendance \u00e0 zapper facilement d\u2019endroit, de cha\u00eene, d\u2019envies.<\/li>\n<li style=\"text-align: justify;\">Le prix d&rsquo;achat est important mais pas uniquement.<\/li>\n<li>La difficult\u00e9 est de faire d&rsquo;un client existant, un client r\u00e9gulier.<\/li>\n<li style=\"text-align: justify;\">Fid\u00e9liser un client revient moins cher que de recruter<\/li>\n<\/ul>\n<h2><span style=\"color: #333399;\">Fid\u00e9liser ses clients existants<\/span><\/h2>\n<p>La confiance est le point d\u2019encrage principal pour la fid\u00e9lisation<\/p>\n<ul>\n<li style=\"text-align: justify;\">L\u2019aspect technologique&nbsp;: site Internet, facebook, Blog, newsletters, jeux.<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect produit et service&nbsp;: les garanties, les r\u00e9f\u00e9rences, les process&nbsp; d\u2019interventions, s\u00e9rieux et r\u00e9gularit\u00e9s des &nbsp;r\u00e9sultats, le packaging<\/li>\n<li style=\"text-align: justify;\">L\u2018aspect information&nbsp;: contenu utile et conseil pratique, partager et donner des conseils, faire des suggestions.<\/li>\n<li>L\u2019aspect humain&nbsp;: accueil, \u00e9change, sourire, bienveillance, empathie, disponible, implication dans la vie locale.<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect financier&nbsp;: conditions &nbsp;et facilit\u00e9 de paiement<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect promotionnel&nbsp;: [ 1. La baisse de prix (imm\u00e9diate ou diff\u00e9r\u00e9e). 2. Le gadget offert (imm\u00e9diatement ou avec un collecteur de points).3. Le produit en plus &nbsp;4. Le lot de plusieurs produits (avec des produits identiques ou avec des produits compl\u00e9mentaires). 5. Les offres de remboursements 6. Les bons d&rsquo;achats sur tout le magasin &nbsp;7. L&rsquo;essai gratuit (ou les garanties suppl\u00e9mentaires) 8. Les jeux et concours. 9. Les offres r\u00e9serv\u00e9es \u00e0 une cat\u00e9gorie de clients&nbsp; 10. codes r\u00e9duction 10 . Carte de fid\u00e9lit\u00e9<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect commercial&nbsp;: constituer des donn\u00e9es qualifi\u00e9es, suivre les dossiers, faire ce que vous dites, faire preuve d\u2019un bon relationnel, ne pas porter de jugement , ponctualit\u00e9, conna\u00eetre les besoins des clients, se tenir informer des tendances, \u00eatre organis\u00e9.<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect \u00e9v\u00e9nementiel&nbsp;: Organisation de salon ou rencontre sur des salons, JPO, ap\u00e9ritif d\u00eenatoire, petit d\u00e9jeuner, inauguration.<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect partenaire&nbsp;: Mettre en place des partenariats solides compl\u00e9mentaires \u00e0 votre activit\u00e9<\/li>\n<li style=\"text-align: justify;\">L\u2019aspect qualitatif&nbsp;: questionnaire de satisfaction, appel de suivi d\u2019un chantier, norme ISO, agr\u00e9ments professionnels, t\u00e9moignage.<\/li>\n<\/ul>\n<h3><span style=\"color: #333399;\">Les objectifs de la fid\u00e9lisation<\/span><\/h3>\n<ul>\n<li style=\"text-align: justify;\">Capter l\u2019int\u00e9r\u00eat, par des contacts, des campagnes r\u00e9guli\u00e8res et cibl\u00e9es<\/li>\n<li style=\"text-align: justify;\">Le rachat<\/li>\n<li style=\"text-align: justify;\">Fid\u00e9liser un client revient moins cher que d&rsquo;en acqu\u00e9rir un nouveau.&nbsp; Entre 5 et 10 fois moins cher<\/li>\n<li style=\"text-align: justify;\">Conserver son existant pour consolider son&nbsp; CA et allez trouver de nouveaux clients &#8211; Que le client devienne lui-m\u00eame prescripteur (bouche \u00e0 oreille)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"La%20fid%C3%A9lisation\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Elle est vitale La richesse d&rsquo;une soci\u00e9t\u00e9 est son portefeuille clients, ses bases de donn\u00e9es Les consommateurs sont volatiles et infid\u00e8les \u00e0 l\u2019image de notre soci\u00e9t\u00e9 qui a tendance \u00e0&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"La%20fid%C3%A9lisation\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La fid\u00e9lisation - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fid\u00e9lisation - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Elle est vitale La richesse d&rsquo;une soci\u00e9t\u00e9 est son portefeuille clients, ses bases de donn\u00e9es Les consommateurs sont volatiles et infid\u00e8les \u00e0 l\u2019image de notre soci\u00e9t\u00e9 qui a tendance \u00e0&#8230;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-24T09:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T08:26:04+00:00\" \/>\n<meta name=\"author\" content=\"Arnaud.S\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud.S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/\",\"url\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/\",\"name\":\"La fid\u00e9lisation - Ensemble pour r\u00e9ussir !\",\"isPartOf\":{\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/#website\"},\"datePublished\":\"2014-02-24T09:12:30+00:00\",\"dateModified\":\"2022-11-16T08:26:04+00:00\",\"author\":{\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/8a0b5ff46ef517356d2c45ed14edf55d\"},\"breadcrumb\":{\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La fid\u00e9lisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/#website\",\"url\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/\",\"name\":\"Ensemble pour r\u00e9ussir !\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/8a0b5ff46ef517356d2c45ed14edf55d\",\"name\":\"Arnaud.S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/530aeb6304091ff24f99e3bdec5daaaa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/530aeb6304091ff24f99e3bdec5daaaa?s=96&d=mm&r=g\",\"caption\":\"Arnaud.S\"},\"url\":\"https:\/\/accompagnement-entreprise.fr\/commercial\/author\/schtarns\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La fid\u00e9lisation - Ensemble pour r\u00e9ussir !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/","og_locale":"fr_FR","og_type":"article","og_title":"La fid\u00e9lisation - Ensemble pour r\u00e9ussir !","og_description":"Elle est vitale La richesse d&rsquo;une soci\u00e9t\u00e9 est son portefeuille clients, ses bases de donn\u00e9es Les consommateurs sont volatiles et infid\u00e8les \u00e0 l\u2019image de notre soci\u00e9t\u00e9 qui a tendance \u00e0&#8230;","og_url":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/","og_site_name":"Ensemble pour r\u00e9ussir !","article_published_time":"2014-02-24T09:12:30+00:00","article_modified_time":"2022-11-16T08:26:04+00:00","author":"Arnaud.S","twitter_misc":{"\u00c9crit par":"Arnaud.S","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/","url":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/","name":"La fid\u00e9lisation - Ensemble pour r\u00e9ussir !","isPartOf":{"@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/#website"},"datePublished":"2014-02-24T09:12:30+00:00","dateModified":"2022-11-16T08:26:04+00:00","author":{"@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/8a0b5ff46ef517356d2c45ed14edf55d"},"breadcrumb":{"@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/la-fidelisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/accompagnement-entreprise.fr\/commercial\/"},{"@type":"ListItem","position":2,"name":"La fid\u00e9lisation"}]},{"@type":"WebSite","@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/#website","url":"https:\/\/accompagnement-entreprise.fr\/commercial\/","name":"Ensemble pour r\u00e9ussir !","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accompagnement-entreprise.fr\/commercial\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/8a0b5ff46ef517356d2c45ed14edf55d","name":"Arnaud.S","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/accompagnement-entreprise.fr\/commercial\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/530aeb6304091ff24f99e3bdec5daaaa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/530aeb6304091ff24f99e3bdec5daaaa?s=96&d=mm&r=g","caption":"Arnaud.S"},"url":"https:\/\/accompagnement-entreprise.fr\/commercial\/author\/schtarns\/"}]}},"_links":{"self":[{"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/posts\/1175"}],"collection":[{"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/comments?post=1175"}],"version-history":[{"count":4,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/posts\/1175\/revisions"}],"predecessor-version":[{"id":2118,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/posts\/1175\/revisions\/2118"}],"wp:attachment":[{"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}