{"id":1318,"date":"2014-04-21T00:14:59","date_gmt":"2014-04-20T23:14:59","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=1318"},"modified":"2022-11-16T09:25:21","modified_gmt":"2022-11-16T08:25:21","slug":"etude-du-potentiel","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/etude-du-potentiel\/","title":{"rendered":"Conna\u00eetre son potentiel commercial"},"content":{"rendered":"<p>Vous&nbsp;d\u00e9veloppez sur le territoire Fran\u00e7ais est essentiel, vous avez besoin d\u2019\u00e9l\u00e9ments pr\u00e9cis sur votre march\u00e9, sur les entreprises qui le constituent. Vous souhaitez conna\u00eetre les acteurs et leurs localisations, avoir une analyse de la zone vis\u00e9e pour g\u00e9rer vos priorit\u00e9s selon&nbsp;votre budget afin d\u2019organiser les phases op\u00e9rationnelles.&nbsp; L&rsquo;\u00e9tude du potentiel commercial est tr\u00e8s strat\u00e9gique pour un business plan, la validation d&rsquo;un budget de prospection, accompagner le service commercial dans sa prospection clients, optimiser les d\u00e9placements.<\/p>\n<ul>\n<li>Visualisation des segments<\/li>\n<li>D\u00e9veloppement de votre r\u00e9seau partenaires et clients<\/li>\n<li>Analyse de vos prospects, clients, partenaires et des tendances<\/li>\n<li>Retour sur investissement rapide<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">L\u2019\u00e9tude du potentiel permet de se projeter sur le march\u00e9 cibl\u00e9, de comprendre sa composition, d\u2019avoir une connaissance de la zone d\u2019influence et une longueur d\u2019avance quant aux choix strat\u00e9giques. Quelles sont les implantations des soci\u00e9t\u00e9s, qui sont les partenaires, leurs chiffres d\u2019affaires, les tendances, la r\u00e9partition g\u00e9ographique, les donn\u00e9es exploitables pour les op\u00e9rations commerciales et marketing. Une vingtaine de crit\u00e8res vous garantissent d\u2019avoir une vue objective de votre march\u00e9 et d\u2019aller chercher judicieusement des clients.<\/p>\n<p style=\"text-align: justify;\">Exemple de sites qui peuvent aider : <a href=\"http:\/\/www.societe.com\/\" target=\"_blank\" rel=\"noopener\">societe.com<\/a>&nbsp;\/ <a href=\"http:\/\/www.verif.com\/\" target=\"_blank\" rel=\"noopener\">verif.com&nbsp;<\/a>&nbsp;\/ <a href=\"http:\/\/www.pagespro.com\/\" target=\"_blank\" rel=\"noopener\">pagespro.com<\/a>&nbsp;\/ <a href=\"https:\/\/www.pagesjaunes.fr\/\" target=\"_blank\" rel=\"noopener\">pagesjaunes.fr<\/a>&nbsp;\/ <a href=\"http:\/\/www.kelquartier.com\/\" target=\"_blank\" rel=\"noopener\">kelquartier.com<\/a><\/p>\n<p style=\"text-align: justify;\">&nbsp;d\u00e9finir une zone de d\u00e9placement : <a href=\"http:\/\/www.oalley.fr\/\" target=\"_blank\" rel=\"noopener\">Oalley<\/a>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Conna%C3%AEtre%20son%20potentiel%20commercial\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Vous&nbsp;d\u00e9veloppez sur le territoire Fran\u00e7ais est essentiel, vous avez besoin d\u2019\u00e9l\u00e9ments pr\u00e9cis sur votre march\u00e9, sur les entreprises qui le constituent. Vous souhaitez conna\u00eetre les acteurs et leurs localisations, avoir&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Conna%C3%AEtre%20son%20potentiel%20commercial\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conna\u00eetre son potentiel commercial - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/etude-du-potentiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conna\u00eetre son potentiel commercial - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Vous&nbsp;d\u00e9veloppez sur le territoire Fran\u00e7ais est essentiel, vous avez besoin d\u2019\u00e9l\u00e9ments pr\u00e9cis sur votre march\u00e9, sur les entreprises qui le constituent. 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