{"id":1832,"date":"2015-04-27T19:58:49","date_gmt":"2015-04-27T18:58:49","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=1832"},"modified":"2017-12-27T23:33:37","modified_gmt":"2017-12-27T22:33:37","slug":"strategie-4p","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/strategie-4p\/","title":{"rendered":"Strat\u00e9gie 4P"},"content":{"rendered":"<p>La strat\u00e9gie d&rsquo;entreprise correspond \u00e0 une vision globale que tout entrepreneur est oblig\u00e9 d&rsquo;avoir afin de faire des choix judicieux pour la \u00a0p\u00e9rennit\u00e9 \u00a0et le d\u00e9veloppement de sa structure. Ainsi les 4 axes principaux sont, l&rsquo;offre ( produit), le mod\u00e8le tarifaire (prix), le r\u00e9seaux de distribution (place), la commercialisation (promotion). La phase op\u00e9rationnelle est d\u00e9terminante pour la r\u00e9ussite ainsi il est n\u00e9cessaire d&rsquo;anticiper les \u00a0\u00e9l\u00e9ments structurants, \u00a0pour cette raison , r\u00e9diger une\u00a0\u00a0pr\u00e9sentation de projet \u00a0permet de valider la coh\u00e9rence des id\u00e9es \u00e9mises. Conseil : Demandez \u00e0 une ou des personnes ext\u00e9rieures \u00a0bienveillantes d&rsquo;apporter des critiques constructives.<\/p>\n<p><a href=\"http:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/04\/strat\u00e9gie.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1830 size-full\" src=\"http:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/04\/strat\u00e9gie.png\" alt=\"strat\u00e9gie\" width=\"687\" height=\"465\" srcset=\"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/04\/strat\u00e9gie.png 687w, https:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/04\/strat\u00e9gie-300x203.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Strat%C3%A9gie%204P\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie d&rsquo;entreprise correspond \u00e0 une vision globale que tout entrepreneur est oblig\u00e9 d&rsquo;avoir afin de faire des choix judicieux pour la \u00a0p\u00e9rennit\u00e9 \u00a0et le d\u00e9veloppement de sa structure. Ainsi&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Strat%C3%A9gie%204P\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie 4P - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/strategie-4p\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie 4P - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"La strat\u00e9gie d&rsquo;entreprise correspond \u00e0 une vision globale que tout entrepreneur est oblig\u00e9 d&rsquo;avoir afin de faire des choix judicieux pour la \u00a0p\u00e9rennit\u00e9 \u00a0et le d\u00e9veloppement de sa structure. 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