{"id":2066,"date":"2016-12-14T10:21:59","date_gmt":"2016-12-14T09:21:59","guid":{"rendered":"http:\/\/accompagnement-entreprise.fr\/commercial\/?p=2066"},"modified":"2025-09-05T17:44:42","modified_gmt":"2025-09-05T16:44:42","slug":"conseils-donnees-dentreprise","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/conseils-donnees-dentreprise\/","title":{"rendered":"Conseils sur les donn\u00e9es d&rsquo;entreprise"},"content":{"rendered":"<p><a href=\"http:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/02\/cropped-1.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1799 aligncenter\" src=\"http:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/02\/cropped-1-300x59.gif\" alt=\"cropped-1.gif\" width=\"300\" height=\"59\" srcset=\"https:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/02\/cropped-1-300x59.gif 300w, https:\/\/accompagnement-entreprise.fr\/commercial\/wp-content\/uploads\/2015\/02\/cropped-1-1024x200.gif 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ol>\n<li><strong>Pensez \u00e0 collecter de l\u2019information client ou prospect et demander la permission d\u2019utilisation<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Carte de fid\u00e9lit\u00e9 \u2013 salons \u2013 \u00e9v\u00e9nements \u2013 rendez-vous \u2013 vente produit &#8211; site internet\u2026<\/li>\n<li>Pages jaunes ou pages pro, open data&nbsp; pour la cr\u00e9ation de donn\u00e9es b to b<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Faire des cat\u00e9gories, des segments en fonction des motivations d\u2019achats et habitudes<\/strong><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Utilisez la fonction de filtre dans votre tableur pour mieux lire les colonnes<\/strong><\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Pensez \u00e0 enlever les adresses ou noms en double dans une colonne<\/strong>&nbsp;<\/li>\n<\/ol>\n<ol start=\"5\">\n<li style=\"text-align: left;\"><strong>Utilisez diff\u00e9rentes sources pour constituer une base de prospection et de fid\u00e9lisation : &nbsp; &nbsp;<\/strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Facturation \u2013 rencontre \u2013 CRM \u2013 r\u00e9seaux sociaux &#8211; messagerie &#8211; carte de visite\u2026<\/li>\n<\/ol>\n<ol start=\"6\">\n<li><strong>Planifier des actions tout au long de l\u2019ann\u00e9e et envoyer de l\u2019information utile<\/strong><\/li>\n<\/ol>\n<ol start=\"7\">\n<li><strong>Pensez \u00e0 diversifier vos campagnes en fonction des informations disponibles<\/strong><\/li>\n<\/ol>\n<ul>\n<li><u>Campagnes&nbsp;:<\/u> Emailing \u2013publipostage \u2013 sms \u2013 t\u00e9l\u00e9phone \u2013 r\u00e9seaux sociaux \u2013 \u00e9v\u00e9nement \u2013 visite<\/li>\n<li><u>Types d\u2019informations&nbsp;:<\/u> nouveaut\u00e9 \u2013 actualit\u00e9 \u2013 promotions \u2013 les tendances \u2013les plus produits &#8211; Enqu\u00eate de satisfaction \u2013 invitation \u2026<\/li>\n<\/ul>\n<ol start=\"8\">\n<li><strong>Pour l\u2019utilisation des e-mails : int\u00e9grer un lien ou ligne pour le d\u00e9sabonnement<\/strong><\/li>\n<\/ol>\n<ol start=\"9\">\n<li><strong>Faites des messages avec un objet percutant<\/strong><\/li>\n<\/ol>\n<ol start=\"10\">\n<li><strong>Donnez-vous l\u2019objectif de contacter r\u00e9guli\u00e8rement tous vos clients<\/strong><\/li>\n<\/ol>\n<ol start=\"11\">\n<li><strong>Pensez que la richesse d\u2019une entreprise est son carnet d\u2019adresses,&nbsp; sa base de donn\u00e9es.<\/strong><\/li>\n<\/ol>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Conseils%20sur%20les%20donn%C3%A9es%20d%27entreprise\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Pensez \u00e0 collecter de l\u2019information client ou prospect et demander la permission d\u2019utilisation Carte de fid\u00e9lit\u00e9 \u2013 salons \u2013 \u00e9v\u00e9nements \u2013 rendez-vous \u2013 vente produit &#8211; site internet\u2026 Pages jaunes&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Conseils%20sur%20les%20donn%C3%A9es%20d%27entreprise\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conseils sur les donn\u00e9es d&#039;entreprise - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/conseils-donnees-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conseils sur les donn\u00e9es d&#039;entreprise - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Pensez \u00e0 collecter de l\u2019information client ou prospect et demander la permission d\u2019utilisation Carte de fid\u00e9lit\u00e9 \u2013 salons \u2013 \u00e9v\u00e9nements \u2013 rendez-vous \u2013 vente produit &#8211; 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