{"id":750,"date":"2013-10-30T00:55:17","date_gmt":"2013-10-29T23:55:17","guid":{"rendered":"http:\/\/marketing-commercial.eu\/?p=750"},"modified":"2022-11-16T09:10:26","modified_gmt":"2022-11-16T08:10:26","slug":"reseau-de-distribution","status":"publish","type":"post","link":"https:\/\/accompagnement-entreprise.fr\/commercial\/reseau-de-distribution\/","title":{"rendered":"Le r\u00e9seau de distribution"},"content":{"rendered":"<p style=\"text-align: justify;\">Lorsqu&rsquo;un entrepreneur souhaite se d\u00e9velopper, il se pose souvent la question, quel type de r\u00e9seau&nbsp;&nbsp; vais-je utiliser pour distribuer mes produits ou services ?. Deux possibilit\u00e9s, le mode indirect ou direct.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Le r\u00e9seau direct<\/span><\/strong><\/span> est le plus facile \u00e0 mettre en place, pas d&rsquo;interm\u00e9diaire, une gestion tarifaire transparente, un contr\u00f4le des ventes et des actions commerciales. De nombreuses structures choisissent ce mode de distribution car ils maitrisent les processus de A \u00e0 Z, de plus ils ont un visu direct sur les clients. Il est donc plus ais\u00e9 de travailler dans ce cadre de figure en ce qui concerne les ventes car l&rsquo;on touche directement le client final. N\u00e9anmoins cela peut pour certain produit ou service avoir un caract\u00e8re limitant car les leviers et les marges de progression peuvent \u00eatre frein\u00e9es par la taille critique de la structure et demande donc \u00e0 terme un investissement logistique plus on\u00e9reux, tant au niveau commercial, marketing, ressources humaines que logistique ou sav.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #3366ff;\"><span style=\"text-decoration: underline;\">Le r\u00e9seau indirect<\/span><\/span><\/strong> a la particularit\u00e9 de pouvoir d\u00e9multiplier l&rsquo;impact march\u00e9 si les produits et les tarifs&nbsp; sont adapt\u00e9s gr\u00e2ce un positionnement gagnant-gagnant avec les interm\u00e9diaires.&nbsp; Toutefois il est primordial d&rsquo;animer le r\u00e9seau de fa\u00e7on r\u00e9currente afin de stimuler en permanence, la cr\u00e9ativit\u00e9 est de mise. &nbsp; La marge est \u00e9videment plus modeste qu&rsquo;en r\u00e9seau direct mais elle est compens\u00e9e par des volumes de ventes importants et des investissements structurels plus l\u00e9gers, cependant la mise en place du r\u00e9seau est plus longue mais cela permet une croissance exponentielle des ventes \u00e0 terme.<\/p>\n<p style=\"text-align: justify;\">Passer d&rsquo;un r\u00e9seau direct \u00e0 un r\u00e9seau indirect est&nbsp; souvent difficile \u00e0 r\u00e9aliser et n\u00e9cessite de repenser sa logique commerciale et sa mani\u00e8re de fonctionner. Pourquoi ne pas travailler sur certains segments avec des produits de niche tr\u00e8s sp\u00e9cifiques en direct et construire un r\u00e9seau de distribution indirect avec des produits ou services qui touchent un plus large public.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Le%20r%C3%A9seau%20de%20distribution\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorsqu&rsquo;un entrepreneur souhaite se d\u00e9velopper, il se pose souvent la question, quel type de r\u00e9seau&nbsp;&nbsp; vais-je utiliser pour distribuer mes produits ou services ?. Deux possibilit\u00e9s, le mode indirect ou&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Le%20r%C3%A9seau%20de%20distribution\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le r\u00e9seau de distribution - Ensemble pour r\u00e9ussir !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accompagnement-entreprise.fr\/commercial\/reseau-de-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le r\u00e9seau de distribution - Ensemble pour r\u00e9ussir !\" \/>\n<meta property=\"og:description\" content=\"Lorsqu&rsquo;un entrepreneur souhaite se d\u00e9velopper, il se pose souvent la question, quel type de r\u00e9seau&nbsp;&nbsp; vais-je utiliser pour distribuer mes produits ou services ?. 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